A young business with years of experience
Busy for more than 25 years in Horticulture
Dirk-Jan has been involved in the Horticulture Industry since he started as a boy plucking tomatoes at the age of 12. His first experience in the industry was followed by formal education in the business, and employment at various companies which has provided a broad picture of the diverse activities that Horticulture entails. Dirk-Jan has filled many roles. He has worked in tomato producing and seed development businesses, but also filled commercial functions at various plant nurseries and suppliers to the Horticulture Industry.
Opportunity in the industry
After all those years, is was time to package the accumulated knowledge and start off on his own. Dirk-Jan set up his business: DJ Products. A business that possessed exclusive dealership rights in The Netherlands for ‘The Tom-System’ plant binding method. DJ Products has developed the market for this product with great enthusiasm and dedication. Dirk-Jan saw the need for a pragmatic approach directed at finding solutions. But knowledge also became progressively more important – knowledge about the market, about horticulture, and of products and their application. This combination has proved to be a strong formula – a strong sparring partner with an extensive network.
The ‘Tom System’ dealership has put the business firmly on the map in The Netherlands. Now, after two years and now active outside The Netherlands, it is time to reinforce this position with a new name and appropriate logo and image, but the same service and knowledge that you have come to expect from us. Under the name ‘Hortiware’ we shall continue to offer innovation to the Horticulture industry.
Hortiware is contributing to the future of horticulture in The Netherlands. The focus is on the development and positioning of environmentally responsible, quality products. This includes both the use of environmentally friendly products and higher quality products which have a longer life.